How to Showcase Your Products to Attract PyME Buyers

On Mercato, a PyME deciding who to source from is often comparing several suppliers at once. The ones who present their products clearly win the deal — not necessarily the cheapest. Here is how to make your catalog do the work.

Write descriptions a buyer can act on

• Lead with what the product is and who it is for, in one sentence.
• Include the specifics that matter: materials, dimensions, capacity, certifications, minimum order quantity.
• Avoid vague claims like “best quality” — state facts a buyer can verify.
• Note lead times and whether you can scale volume, since that shapes a PyME’s deal.

Use images that build confidence

Photos are the fastest trust signal you have. Use well-lit images on a clean background, show the product from more than one angle, and include something for scale where size matters. Real photos of your actual product beat stock imagery every time.

Price with clarity

Show pricing or a clear range. Buyers planning a purchase order need to estimate their total cost up front. Transparent pricing filters in serious buyers and filters out time-wasting back-and-forth.